Elements of Color Selecting Graceful Website Color Schemes Image: Aida KHubaeva If you already have an idea of what colors you’d like to use, or have already set color associations for your brand, then you are already a bit ahead of this section. If you have not quite determined your colors, then here is a nice infographic to help you get started: Image by Author Color is a principle that can be easily overdone, so it is best to simplify the color scheme of an application to one or two colors, not including varying shades of the selected colors or neutral colors such as white, black, and grey. It is very easy to cheapen the look and feel of a website by adding too many colors, with few exceptions. It is best to keep color themes simple and neutral, remembering that usually the goal is to provide a relatively transparent user interface with only minimal distractions.
